CEO DATELINE - Kellen Co. unveils new brand, drops 'Co.'
CEO DATELINE - Kellen Co. unveils new brand, drops 'Co.'
- June 9, 2015 |
-
Walt Williams
Rebranding comes on company's 50th anniversary
| Want more news?
Consider joining CEO Update. Membership gives full access to the latest intelligence on association management, career advancement, compensation trends and networking events, as well as hundreds of listings for senior-level association jobs.
|
Kellen Co. is no more. The association management and communications company announced Monday it will now be known simply as "Kellen."
The company also unveiled a new website as part of the rebranding.
"Our new look and unified positioning speak to the company's innovative spirit and dynamic growth," said Peter Rush, CEO of Kellen. "The change we've experienced over the last two years presented the perfect opportunity to reevaluate our position in the market. Our global approach is now reflected in our new brand."
Kellen is currently in its 50th year. Since the beginning of 2015, it has added more than two dozen associations for management, communications and consulting services. The company also will open a 30,000-square-foot facility in Chicago later this summer.
MORE CEO DATELINE